SMART COMFORT

Everyone is comfortable and pleasant. Be yourself at all times.
Living lightly with a Japanese sense of beauty, gentle to the earth, animals, and people.
From Japan to the world, the future lifestyle of "Smart Comfort" is here.

Function and Design

Features and design that you couldn't find anywhere else

FUMIKODA is a brand born out of creative director Fumi Koda's desire to create a business bag that is comfortable to carry around with your computer and documents. We have focused on the functions and design that you really want in order to be yourself in every scene.

Features and design that you couldn't find anywhere else

Working Smart

It is as light as possible and can be carried around without worrying about rainy days; it can hold A4 documents as well as a laptop and can be slung over the shoulder. It can hold A4 documents as well as laptops, and can be worn over the shoulder. During meetings, you can smoothly take in and out the items you need, and it can stand on its own on the floor. FUMIKODA produces such bags that can be relied on in any business situation.

Working Smart

Design is one "function".

One of the important functions of a business bag is to be designed to match any occasion, whether it is a dinner with an important person, a greeting to a business partner, or a reception after work. We have pursued functions that allow you to act smartly, confortably, and confidently in any situation.

Design is one function.

Manufacturing in Japan

Japan's world-class handicrafts

In Japan, there are various traditional crafts and craftsmen's techniques that have been handed down for hundreds of years, and FUMIKODA's materials, parts, and sewing are all "Made in Japan. FUMIKODA's materials, parts, and sewing are all "Made in Japan", and we make use of Japanese aesthetics and traditional techniques in our manufacturing. Because they are used every day, no two pieces are the same, and we hope you will enjoy wearing these one-of-a-kind traditional crafts made by artisans.

Japan's world-class handicrafts

The mysterious blue of Takaoka copperware created by 400 years of history

The Takaoka copperware series is one of the most popular FUMIKODA collections. This unique Japanese technique, once used for painting the Great Buddha, temple bells, and Buddhist altars, is now used for the accessory parts of the bag. The mystical turquoise blue color was created by Koji Orii, a traditional craftsman in Toyama Prefecture.

Introduction to Takaoka copperware
Introduction to Takaoka copperware

Sabae, a city of eyeglass craftsmen attracting attention from around the world

Many of the world's leading fashion brands' eyeglass frames are made of cotton cellulose processed in Sabae City, Fukui Prefecture. The accessory parts used in the Sabae series are polished one by one by artisans in Sabae's eyeglass workshops, creating a water-worn luster and crystal-clear transparency.

Sabae, the holy land of eyeglasses
Sabae, a city of eyeglass craftsmen attracting attention from around the world

Initiatives for the SDGs

FUMIKODA's SDGs

The Sustainable Development Goals (SDGs) were established with the pledge that no one on earth will be left behind.
Since its inception, FUMIKODA, a small brand born in Japan, has continued to make products with the hope that the earth, animals, and people can live comfortably in a sustainable society.

animal rights

FUMIKODA is a vegan brand that does not use any animal materials.
The main body of the product is made of Japanese ethical leather, which is animal-free, smooth in texture, and durable, and can be used for a long time. Gentle to the earth, animals, and people. Flexible and subtly ethical.

FUMIKODA's ethical leather
animal rights

Reuse Project

Passing on things that are still useful to the next generation. We are implementing the "Osagari" project, in which customers donate their unwanted FUMIKODA bags to help students who want to use them.

Reuse Project
Reuse Project

upcycle collection

We want to make effective use of resources without wasting them. With the wisdom of our craftsmen, we have created functional items by upcycling fabric scraps left over from the production of bags. We produce small items that can be used as gifts or one-point accessories for bags.

upcycle collection
upcycle collection

Recycling Project

We extract underground resources, make things, burn them, and throw them away. We want to put a stop to such a cycle, and protect the global environment by repeatedly reusing the earth's resources, thereby creating a prosperous and peaceful society. With this in mind, FUMIKODA produces items made from recycled materials.

Recycling Project

IT Education Support Project

There are about 600 orphanages in Japan, with about 30,000 children in them. After they turn 18, they have no place to turn to such as their parents or relatives, and are forced to become independent in society alone, with emotional scars such as abuse. FUMIKODA allocates a portion of its sales to support IT education that leads to employment for children in orphanages.

IT Education Support Project

Support for Employment of People with Disabilities

It is said that the probability of giving birth to a person with intellectual disabilities is 2-3%. In order to realize a society where everyone can be independent and active, there is a need to create a system that supports the employment of people with disabilities and increase employment as much as possible.
At FUMIKODA, we are working with support facilities for people with disabilities to create products using upcycled fabrics.

Making things with people with disabilities
Support for Employment of People with Disabilities

Reduction of packaging materials

FUMIKODA is striving to go paperless and reduce the use of cushioning materials as a measure to protect forests and prevent the increase of waste, and we are trying to use recycled paper as much as possible for the paper resources that we are forced to use.

What we can do for the environment FUMIKODA's choices to protect the forest
Reduction of packaging materials

Support for needy families

According to a survey by the Ministry of Health, Labor and Welfare, the child poverty rate is 13.5%, and one in seven children is said to be living in poverty.
FUMIKODA supports children from needy families and single mothers in cooperation with the NPO Kids' Door, which is engaged in activities to support children in difficult living situations.

Current situation of impoverished families
Support for needy families

Diversity Collection

Our goal is to develop items that allow everyone to be themselves and feel comfortable at any time, regardless of race, gender, age, occupation, or body shape.

Diversity Collection
Creative Director Fumi Koda's Thoughts

Creative Director
Fumi Koda's Thoughts

Do you ever wonder why you have to carry around a heavy bag with your computer and documents in it?
I have been searching for a luxurious bag that is light and easy to use, but I found out that many of my friends also had the same problem of not being able to find the right bag for their work.

I wanted to create a bag that I could not find, so I did some research and found out that manufacturing with animal skins was causing environmental and health problems, and that there was a material called man-made leather that was created with Japanese technology.

Although man-made leather is lighter and more durable than genuine leather, and has a comparable texture, it is easily confused with synthetic leather and is more difficult to sew than genuine leather.

Therefore, I started to search for craftsmen, and learned that although Japanese craftsmen have world-class skills, more and more of them are going out of business, and the culture of craftsmanship is in danger of extinction.

I want to combine function and fashion so that working women can take pride in themselves. I want to aim for an "animal-free" product that does not use animal leather. I want to support artisan culture by using traditional Japanese techniques. These thoughts gradually strengthened, and I decided to launch FUMIKODA, a brand that realizes these thoughts. We hope that FUMIKODA will be used by women all over the world as a "new option for working women to take pride in their lifestyle.

Creative Director
Fumi Koda

PROFILE

Graduated from Parsons The New School of Design. Worked as a web designer for a fashion marketing company in New York, where she was involved in the creation of websites for major brands and the management of fashion portal sites.

After returning to Japan, she founded her own web design company, Buplan Inc. in 2003. He has been involved in all aspects of corporate web marketing, including website production for a wide variety of industries, promotion planning, and proposals for the use of social media.

Since 2010, he has published a number of IT-related books, including "No Need for a Notebook: The Art of Organizing Information in the Age of Social Networks" (Kanki Publishing). His articles are serialized in the Yomiuri Shimbun's "Otemikomachi" and other publications. His most recent book is "Textbook of IoT Projects for Beginners" (Cross Media Publishing). He also founded BLUE FOR JAPAN, a non-profit organization, with volunteers after the Great East Japan Earthquake in 2011, and has been supporting children in orphanages across Japan while serving as a director of the NPO.

In 2016, he established FUMIKODA Co. Ltd. in 2016, and became the creative director of the ethical smart bag brand FUMIKODA.

FUMITALK