【９周年記念 期間限定キャンペーン】
働くあなたのための2wayリュック。
キャンペーン期間中「BILLY」をご購入の方に
限定で選べる特典をご用意。
「BILLY」の魅力を引き立てる上質な特典をセレクト
【9周年キャンペーンのご案内】
創業9周年を迎えるFUMIKODAでは、「働く毎日にBILLYが欠かせない」と多くのお客様からご支持いただいております。
皆さまへの感謝を込めて、9周年記念キャンペーン第3弾として、そんな2wayリュック「BILLY」をご購入のお客様に
特別なプレゼントをご用意いたしました。
2wayリュック「BILLY」をご購入の
お客様に、ショルダーパッド
（BILLY用）またはラウンドポーチ「ELZA」Sサイズ（各¥8,800）を
1点プレゼントいたします。
期間：9月10日（水）19:00〜10月1日（水）まで
詳しくは商品ページでご確認ください。
タイムレスデザイン × 2way仕様
「シーンを超えて、スタイルを自在に」
シーンを選ばないミニマルなデザイン。
リュックとして背負えばアクティブに、ショルダーに掛ければエレガントに。 1つのバッグで装いも気分も切り替えられるから、長く愛される存在に。
ウェルビーイング × ストレスフリーな持ち心地
「軽やかに寄り添い、心地よい毎日へ」
コーディネートや体型に合わせて調整できる6段階ストラップ。 長時間の持ち歩きも肩や背中にやさしく、ストレスを感じさせません。 毎日の通勤や移動が、もっと快適で健やかな時間に変わります。
雨も汚れも弾く × 軽やかな耐久性
「働く毎日に寄り添う、未来素材」
動物性のレザーに頼らず、日本の技術で開発されたFUMITEX®。
環境に配慮しながらも、本革に引けを取らない質感と耐久性を実現しました。
Message from Creative Director
Do you ever wonder why you have to carry around a heavy bag with your computer and documents in it? I have been searching for a luxurious bag that is light and easy to use, but I found out that many of my friends also had the same problem of not being able to find the right bag for their work. I wanted to create a bag that I could not find, so I did some research and found out that manufacturing with animal skins was causing environmental and health problems, and that there was a material called man-made leather that was created with Japanese technology. Although man-made leather is lighter and more durable than genuine leather, and has a comparable texture, it is easily confused with synthetic leather and is more difficult to sew than genuine leather. Therefore, I started to search for craftsmen, and learned that although Japanese craftsmen have world-class skills, more and more of them are going out of business, and the culture of craftsmanship is in danger of extinction. I want to combine function and fashion so that working women can take pride in themselves. I want to aim for an "animal-free" product that does not use animal leather. I want to support artisan culture by using traditional Japanese techniques. These thoughts gradually strengthened, and I decided to launch FUMIKODA, a brand that realizes these thoughts. We hope that FUMIKODA will be used by women all over the world as a "new option for working women to take pride in their lifestyle.
Creative Director
Fumi Koda
PROFILE
A graduate of The New School Parsons School of Design and a web designer for a fashion marketing company in New York, she has created websites for major brands and managed many fashion portal sites.
After returning to Japan, she founded her web design company, Booplan Inc., in 2003. Ms. Koda has been involved in all aspects of corporate web marketing, including website production and design for various industries, promotion planning, and proposals for the use of social media.
Since 2010, Ms. Koda has published several IT-related books, including "No Need for a Notebook: The Art of Organizing Information in the Age of Social Networks" (Kanki Publishing). Her articles are serialized in the Yomiuri Shimbun's "Otemikomachi" and other publications. Her most recent book is "Textbook of IoT Projects for Beginners" (Cross Media Publishing). She also founded BLUE FOR JAPAN, a non-profit organization with volunteers after the Great East Japan Earthquake in 2011. She is a big advocate for giving back to the community by supporting children's orphanages across Japan while serving as a director of the NPO.
In 2016, Ms. Koda established FUMIKODA Co. Ltd. in 2016, and became the creative director of the environmentally friendly and ethical smart bag brand FUMIKODA.
